analyticsdev.net / 2027 / copenhagen

AnalyticsDev

A code-first evening event for technical digital analysts, implementation specialists, and data engineers.

registration is open

date
17 March 2027
venue
Copenhagen · TBC
early bird
1,250 DKK
standard
1,600 DKK

// confirmed speakers

Simo Ahava Simo Ahava Co-founder @Team Simmer
Caroline Vidal Caroline Vidal Senior Martech Engineer @DFDS
Rune Andersen Rune Andersen Founder @Event Watcher
Ayla Prinz Ayla Prinz Co-founder @elbwalker
Artem Korneev Artem Korneev Lead Technical Web Analyst @OMMAX
Fosca Fimiani Fosca Fimiani Data Analyst @MultiMinds
Nicolas Hinternesch Nicolas Hinternesch Global VP Sales Engineering @Piano

brandleadership.community / analyticsdev

Analytics, engineered

AnalyticsDev is part of the BrandLeadership Community: an evening conference built for the people doing the work — implementation engineers, data engineers, and technical analysts who live in the detail of tagging, tracking, cloud infrastructure, and analytics engineering. We bring together practitioners to share real-world solutions, not strategy decks.

Expect hands-on lightning talks, expert keynotes, and curated peer discussions focused on practical problem-solving and advanced implementation techniques. You will walk away with actionable insights, new technical peers, and a fresh perspective on what is possible when analytics meets engineering.

Lightning Talks

Ten minutes, one problem, one solution. Speakers share what they built, what broke, and what shipped — no filler.

Expert Keynotes

Invited practitioners go deep on a specific technical domain — architecture decisions, implementation trade-offs, and hard-won lessons from the field.

Peer Breakout Circles

Small groups, a shared implementation challenge, and a facilitator. The conversations that don't happen in Slack threads.

Food & Drinks

Sandwiches, soft drinks, beer, and wine with the people who actually built the things you have been reading about. No agenda, no elevator pitches.

Built for those in the detail

AnalyticsDev draws practitioners who configure, instrument, and maintain the systems that make data collection work. If your work lives at the implementation layer — not just reading the reports, but building and debugging what produces them — these talks are written for you.

If any of these are part of your day-to-day, you belong here:

GTM sGTM GA4 BigQuery dbt Dataform Terraform Firestore Cloud Run Firebase Vertex AI Playwright Measurement Protocol

Speakers

Speakers are announced on a rolling basis. More to follow.

Simo Ahava

Simo Ahava

Co-founder · Team Simmer

Bio & Session

One of the world's foremost experts in Google Tag Manager and web analytics implementation. Founder of Team Simmer, an online learning platform for digital analytics and technical marketers.

Session

Session to be confirmed. Simo's work spans custom GTM templates, consent-aware measurement, and browser API integrations — expect depth on whatever he has been building.

Caroline Vidal

Caroline Vidal

Senior Martech Engineer · DFDS

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

Rune Andersen

Rune Andersen

Founder · Event Watcher

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

Ayla Prinz

Ayla Prinz

Co-founder · elbwalker

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

Artem Korneev

Artem Korneev

Lead Technical Web Analyst · OMMAX

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

Fosca Fimiani

Fosca Fimiani

Data Analyst · MultiMinds

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

Nicolas Hinternesch

Nicolas Hinternesch

Global VP Sales Engineering · Piano

Bio & Session

Bio to be confirmed.

Session

Session to be confirmed.

More speakers coming

Announcements rolling out

Programme Directors

Gunnar Griese

Gunnar Griese

Measurement Consultant & Analytics Engineer · 8-bit-sheep

With over nine years of experience in digital analytics, data science, and e-commerce, I am a data-driven leader and educator who is passionate about helping businesses leverage data to optimize their performance and growth.

Full bio

As Measurement Consultant & Analytics Engineer, I offer my expertise to businesses through 8-bit-sheep. I work to design, develop, and deploy data solutions for clients across various industries, using Google Cloud Platform, Google Analytics, and Google Tag Manager.

As a Lecturer at IHM Business School, I teach the courses “Digital Analytics — Systems & Technology” and “Tag Management”, where I share my knowledge in technical digital analytics with aspiring professionals.

My goal is to continue to learn, innovate, and collaborate with diverse and talented people who share my vision of creating value and impact through data.

Last but not least, I share my thoughts on all things digital analytics frequently on my blog: gunnargriese.com

Steen Rasmussen

Steen Rasmussen

Leader of Brand Analytics Group · Brand Leadership Community

Hi, I’m Steen, and I’m a digital fixer. I solve the simple, complex, messy problems that kill commercial momentum — the ones where you’ve tried everything, burned through consultants, and still aren’t getting the results you need.

Full bio

I co-founded IIH Nordic and spent two decades in the trenches of digital analytics and data-driven business. Now I work independently, which means I only get called when internal teams have hit a wall.

And that’s exactly where I do my best work. You know that technical implementation that’s been stuck for six months? The SaaS vendor that won’t cooperate? The campaign tracking mess that nobody wants to own? That’s where I come in. And the main KPI is “time to fixed”. If I can’t fix it myself, then I most likely know someone who can.

Examples

  • Resolving issues and opportunities in the trinity of agency, vendor and client
  • People, process and technology issues
  • Getting more out of the marketing budget
  • Implementations gone sideways
  • KPI frameworks that drive decisions instead of collecting dust

Why I can fix it when others can’t

I don’t do theory. I focus on practical outcomes over technical achievements. After 25 years in the industry working for all types of organisations, I’ve seen every flavour of digital problem and, more importantly, I know how to get you unstuck.

So if you or your team has been wrestling with something for days, weeks or months and you need someone who cuts through complexity, let’s talk. If not, connect or follow me, so you can find me when you need me — because you know you’re going to need me.

Programme

17 March 2027  ·  Copenhagen  ·  venue to be confirmed

The full programme will be announced closer to the event. Follow updates on BrandLeadership Community →

Partners